Our history

Our history

Generali France history. 

• 

  • 1831: Assicurazioni Generali Austro-Italiche was created in Italy.
     
  • 1832: Entrepreneurs in Bordeaux were appointed as the first French agents. The company had taken its first step towards internationalisation.
     
  • 1848: Assicurazioni Generali opened a Paris branch offering a single service: reinsurance for maritime and inland waterway operations.
     
  • 1867: The Paris branch began providing direct insurance in fire, life and marine transport. It  was called the Représentation générale à Paris des Assurances générales de Trieste et Venise.
     
  • 1887: La Fondation de l'Afrique Française was created. 70 years later it would become L'Equité.
     
  • 1903: The Bordeaux agency became the Group's parent company in France and was named Assurances générales de Trieste et Venise.
     
  • 1905: La Concorde was created.
     
  • 1938: Generali acquired La Foncière Populaire, increasing its coverage across the whole of France.
     
  • 1961: La Concorde created its life insurance subsidiary with the Rothschild brothers. It was baptised La Fédération Continentale.
     
  • 1963: André Rosa, La Concorde President, provided the capital required for Pierre Desnos to create a new business: travel insurance and repatriation with Europ Assistance, a world premiere.
     
  • 1970: La Fédération Continentale became a pioneer in bank insurance with third parties selling insurance products. This was an entirely new distribution channel.
     
  • 1972: Les Assurances générales de Trieste et Venise joined forces with La Foncière Populaire creating the French parent company: Generali France.
     
  • 1995: Generali France takes back La France (vie and IARD) now known as La France Assurances.
     
  • 1997: La Concorde and La France Assurances IARD merged.
     
  • 1998: GPA assurances became part of Generali following a takeover bid for the AGF Group and several new developments involving the Allianz Group. The company's workforce doubled to 6,000.
     
  • 1999: GFA Caraïbes and Prudence Créole, former subsidiaries of the German insurance Group AMB, subsidiary of AGF, entered the French market. 
    La Lutèce and CCA (Compagnie continentale d’assurances), formerly Mutuelles de Valance, merged with Generali France IARD.
    La France Assurances and Proxima life insurance operations joined Generali Vie.
     
  • 2001: La Fédération Continentale and La France Vie merged.
     
  • 2003: Generali took over operations at Zurich and Continent.
    By launching its environmental policy, Generali France Immobilier (today called Generali Real Estate) positioned itself as a forerunner in the integration of sustainable development both in construction strategy and building management.
     
  • 2006: Generali adopted Zinedine Zidane, the 1998 international football champion, as its ambassador.
     
  • 2007: By merging its core activities on 31 December 2006, Generali France became one of the largest insurance companies in France.
     
  • 2009: Generali Real Estate (the Group's real estate asset management entity) contributed to the development of the "Haute Qualité Environnementale Exploitation" standard which guarantees that buildings are sustainably managed for a five-year period.
     
  • 2010: Generali launched a unique iPhone application allowing customers to track their savings.
    Generali France sponsored and supported the French doctor and explorer Jean-Louis Etienne's first international expedition across the Arctic Ocean aboard the Generali Arctic Observer hot-air balloon. The aim of the expedition was to raise public awareness about global warming.
     
  • 2011: Generali Investments (the Group's financial asset management entity) launched an innovative methodology to conduct more accurate analyses when identifying potential financial assets. The cutting-edge rating system incorporated environmental, social and governance criteria (ESG). 26 market sectors were analysed.
    The Economic Interest Group Kareo, created in 2007 to include Generali, L’Equité, Aviva and Eurofil, expanded to welcome three new members: Pacifica, Sogessur and Thélem. The group offered all members the opportunity to mutualise procurement in expertise and in repairs to improve service quality. Member companies now shared a network of more than 1,300 accredited car repair companies across France.
     
  • 2013: Generali France engaged in a five-year partnership with the Paris Balloon, which would become the Obervatoir atmosphérique Generali (Generali Atmospheric Observatory). The observatory is both a scientific and educational tool, designed both to measure air quality and to raise public awareness about the consequences of air pollution.
    Members of the IEG Kareo Services, decided to join Henner and Swiss Life in investing in Carte Blanche Partenaires. This gave them access to the services offered by the Carte Blanche Partenaires healthcare platform which initiates and develops networks of health professionals - opticians, hearing aid providers, dentists etc.